Transportation Analytics: What it is & Why it's Important

Transportation analytics searches for patterns, anomalies, and opportunities for improvement. It uses data collection and data analysis methods to gain insights into the different aspects of transportation services.

Integrate your CRM with other tools

Lorem ipsum dolor sit amet, consectetur adipiscing elit lobortis arcu enim urna adipiscing praesent velit viverra sit semper lorem eu cursus vel hendrerit elementum morbi curabitur etiam nibh justo, lorem aliquet donec sed sit mi dignissim at ante massa mattis.

  1. Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
  2. Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
  3. Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
  4. Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti

How to connect your integrations to your CRM platform?

Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis.

Commodo quis imperdiet massa tincidunt nunc pulvinar

Techbit is the next-gen CRM platform designed for modern sales teams

At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.

  • Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
  • Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti venenatis
  • Mauris commodo quis imperdiet massa at in tincidunt nunc pulvinar
  • Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti consectetur
Why using the right CRM can make your team close more sales?

Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque. Velit euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus. amet est placerat.

“Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque velit euismod in pellentesque massa placerat.”
What other features would you like to see in our product?

Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.

High operational costs.

Slow supply chains.

And the constant pressure to improve performance.

These are not isolated issues but common challenges in the transportation industry. 

The one solution for all these problems is using transportation analytics. It turns complex transport data into actionable insights that saves time and money.

In the blog post, we will discuss everything about transportation analytics - the what, why, how and different types of transportation analytics. 

If you're looking for practical ways to improve your transportation operations, continue reading.

What is Transportation Analytics?

You can't manage what you can't measure! 

That's precisely what transportation analytics is all about. A vast amount of data is generated every second on our roads, rail networks, airways, and sea routes – GPS locations, ticket bookings, weather conditions, vehicle speeds, and much more. 

Transportation analytics searches for patterns, anomalies, and opportunities for improvement. It uses data collection and data analysis methods to gain insights into the different aspects of transportation services. From optimizing routes to making travel safer, it is the secret sauce that adds efficiency to every layer of the transportation operations. 

Renowned data scientist Hilary Mason put it succinctly when she said, "Data can either improve the world or reinforce existing inequities."

In transportation, analytics serves as a tool for positive transformation.

Traffic lights can adjust their timing based on current traffic conditions. Shipping routes can be altered on the fly to avoid bad weather. Even something as simple as alerting drivers about an upcoming traffic jam can make a difference.

See it in action
Transport Management Dashboard

Related Read:

Why is Transportation Analytics Important?

Think of the hours you've spent stuck in traffic or the frustrations of delayed flights and unexpected route changes in shipping. Even for logistics managers, ensuring timely deliveries while balancing costs is a never-ending challenge.

Transportation analytics is not just a technological upgrade but a perfect solution for anyone navigating the complexities of modern transportation.

But why should you, the commuter, the traveler, or the logistics mastermind, care about it? Let's break it down.

  • Time-Saving: Gone are the days of sitting idle in traffic or endlessly waiting for public transport. Analytics promises a more efficient use of your time, which could be better spent on things that truly matter.
  • Safety First: The safety of travelers and goods is paramount. Analytics plays a pivotal role in identifying and mitigating risks, making our roads, skies, and seas safer for everyone.
  • Cost-Efficiency: Money matters, whether you're looking at a household budget or a multinational logistics operation. By finding ways to operate more efficiently, analytics translates to direct cost savings.
  • Enhanced Experience: Waiting for a train that's late again? Transportation analytics aims to make these inconveniences a thing of the past, focusing on creating a smoother, more predictable travel experience for everyone.
  • Environmental Impact: In a world increasingly concerned with sustainability, analytics offers ways to minimize harmful emissions and promotes eco-friendly transport options.
  • Data-Driven Decisions: No more decision-making based on gut feelings or outdated methods. Analytics provides the concrete data necessary for more effective planning and strategy.
  • Emergency Response: In life-or-death situations, every second counts. Analytics supports quicker, more effective emergency response measures, making a tangible difference when it matters most.
  • Mastering Supply Chain: If you're in the business world, you know that efficiency is synonymous with profitability. Analytics aids in optimizing supply chains and reducing costs and delivery times.

Transportation data analytics doesn't just enhance how our world moves, it revolutionizes it. So the next time you're sitting in traffic or waiting for a delayed shipment, remember that analytics could be the game-changer you've been waiting for.

Recommended Read: 11 Supply Chain Analytics Software You Must Know in 2024

Role of Analytics in the Transportation Industry

Transportation is no longer just about getting from Point A to Point B. It is an intricate network where data plays a pivotal role. From optimization and safety to cost and customer experience, analytics is the engine that powers modern transportation.

It’s not just about why analytics matters but about the ‘how’ of the matter—how it optimizes, improves, and revolutionizes. 

Route Optimization

In logistics, pinpointing the quickest and most cost-effective route is critical. Transportation analytics tools use real-time data to optimize these routes. For example, a delivery service can reroute its drivers in real time to avoid construction zones or heavy traffic, ensuring faster deliveries and less fuel consumption.

Safety Measures and Compliance

Analyzing historical data about accident-prone areas enables authorities to implement specific safety protocols. Take speed cameras, for instance. Placing them in high-risk areas identified through analytics can significantly deter speeding and reduce accidents.

Cost-Effective Operations

Companies can employ analytics to dissect fuel consumption patterns, driver behavior, and vehicle maintenance needs. Let's say a shipping company finds that certain routes are more fuel-efficient; they can then prioritize those routes to cut down on operational costs.

Real-Time Customer Experience

In public transport, analytics helps in sending real-time updates to commuters. Imagine getting a notification on your phone about an unexpected delay and suggested alternative routes. That’s analytics working to enhance your travel experience.

Environmental Sustainability

Transportation analytics can also help measure a vehicle’s carbon footprint. For example, fleets can be monitored for idle times and unnecessary fuel consumption, allowing operators to make data-driven decisions to reduce environmental impact.

Supply Chain and Inventory Management

For businesses relying on transport for supply chain operations, analytics provide insight into inventory levels at different points. For example, if analytics show that a certain product is not selling well in a particular location, companies can divert that inventory to other more profitable locations.

Emergency Response

Analyzing traffic patterns and alternate routes allows for quicker response times for emergency vehicles. For example, an ambulance service could have real-time data on the quickest route to the hospital, bypassing usual traffic jams or construction sites.

Predictive Analytics for Maintenance

Analytics can forecast when a vehicle is due for maintenance by analyzing variables like mileage, engine temperature, and brake usage. A trucking company, for example, could use these forecasts to schedule timely maintenance, thus avoiding potential breakdowns and costly repairs.

Each of these roles brings a level of precision and predictability that was unimaginable before. Analytics, therefore, is not merely an add-on but an integral gear in the smooth operation of the entire transportation industry.

Types of transportation analytics

Knowing the types of analytics used in transportation analytics isn't just for data enthusiasts. 

It is essential for anyone navigating the complexities of modern transportation systems. This knowledge helps you to grasp how data-driven decisions are made, affecting everything from your daily commute to global supply chains. 

Read Also: 7 Use Cases of Transportation Analytics for Your Business

Let’s take a look at the various kinds of analytics involved in your journey from Point A to Point B.

Descriptive Analytics

Descriptive analytics is all about giving you a snapshot of what's happening now. It uses real-time data to inform you of the current situation. You can say it is the "what is" of analytics. 

For instance, if a logistics manager wants to know the current location of all trucks in a fleet, descriptive analytics will provide this data on demand. It's an indispensable tool for monitoring and managing day-to-day operations. 

For public transport agencies, it means knowing how many buses are on time or delayed at any given point. This level of real-time monitoring makes immediate decision-making far more informed and responsive.

Predictive Analytics

Predictive analytics takes what we know and tells us what could happen in the future. It uses historical data and machine learning algorithms to predict future outcomes. In transportation, this is incredibly useful for a variety of applications. 

For example, if you're running a freight company, predictive analytics tells you which routes will likely have less traffic at certain times, allowing for more efficient scheduling. 

On the safety front, predictive models can identify potential accident hotspots based on past incidents, enabling preemptive measures. 

It adds a layer of foresight that can save time and resources in the long run.

Prescriptive Analytics

Prescriptive analytics goes a step further by offering specific recommendations for ways to handle potential future situations. This type of analytics is like having a strategic advisor at your side at all times. 

For transportation management, prescriptive analytics might suggest altering delivery routes in real time to avoid sudden weather changes, thus saving time and reducing costs. Or, it could advise transportation authorities to allocate more vehicles to high-traffic routes during peak hours, thereby improving the commuter experience. 

The recommendations can be complex and involve multiple variables, but they offer actionable insights to improve operations and strategies.

Diagnostic Analytics

Diagnostic analytics digs deep into past performance to help you understand why something happened. 

In the transportation sector, if a particular route continually causes delays or an increased number of accidents, diagnostic analytics can sift through historical data to pinpoint the cause - frequent stops, traffic light patterns, or some other factor. 

This analysis helps organizations learn from past actions and mistakes, improving future performance.

Each of these types of analytics plays a critical role in how transportation systems are managed, optimized, and even transformed. When you have a good understanding of the transportation analytics types, it gets easy to implement a transportation data analytics system for your business.

Read Also: What is Spend Analytics? Explore From Benefits to Best Software

See it in action
Transport Management Dashboard

How Databrain Helps You in Transportation Data Analytics?

Talking about the ease of implementing a data analytics system into your transportation software, just understanding the types of analytics will not help.

To unlock the power of transportation data, you need embedded analytics software to help you build analytics within your existing tools and software.

Databrain is an embedded analytics software that simplifies complex transportation data. With features like real-time data monitoring and plug-and-play integrations, it aims to streamline logistics operations. 

The platform offers not just a snapshot of your current metrics but also deep insights that help you foresee trends and make informed decisions, ensuring efficiency and cost-effectiveness.

Even though there are other options in the market, below is why you must choose Databrain.

Simple Implementation

Databrain’s plug-and-play integrations make it a straightforward solution. You don’t have to be a tech guru to get it up and running. It interfaces smoothly with your existing databases and warehouses, providing you with a no-hassle and real-time view of your transportation data.

Act Fast, Save Big

You can make rocket-fast decisions that keep your operations running and your clients smiling. With Databrain’s real-time data and interactive dashboards, this isn’t just possible—it’s your new normal. Moreover, this tool helps you trim down costs by up to 40% by identifying those inefficiencies in your operations.

High Security

With role-based access controls, Databrain ensures that your sensitive metrics are locked down tight. This way, only the right eyes land on the right data, helping you stay compliant and secure.

Dive Deep into Insights

Databrain goes beyond the surface to uncover hidden patterns, like fluctuating seasonal trends or unpredictable delays. This lets you take preemptive action to avert potential hitches.

Speed Up Deployment

Time is money, especially in the transportation industry. Databrain speeds up your transportation analytics deployment, allowing you to focus more on core functionalities like efficient tracking. 

Data-Driven Decisions Made Easy

DataBrain is super-smart as it not only points out the issues but also hands you a well-thought-out plan. With a four-step process that takes you from connecting to publishing insightful reports, making data-driven decisions has never been easier.

Why Wait?

Start building your transportation data analytics with Databrain.


Implementing transportation analytics can look like a long process. In this blog post, we have covered everything from its importance to its role in shaping a more efficient and responsive transportation industry. We also discussed the types of analytics that can optimize every aspect of your transportation operations. 

If you're looking for a seamless way to integrate these analytics, Databrain is your go-to solution. It can help you build data analytics within your transportation software in no time.

Sign up for Databrain

Related Read

Build Customer Facing dashboards, 10X faster

Start Building

Make customer facing analytics your competitive advantage.