What is Embedded BI? Benefits, Requirements & Tools

Embedded Business Intelligence is streamlining the decision-making process by bringing analytics into the tools we use daily. This seamless integration transforms how we interact with data. 

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Techbit is the next-gen CRM platform designed for modern sales teams

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If you're on the hunt for smarter data management strategies, Embedded BI is for you.

Embedded Business Intelligence adds analytical capabilities directly to your business applications. This integration empowers you to make data-driven decisions seamlessly, without constantly switching between different tools.

Companies who invest in Embedded BI gain a reputation for agility and making swift, informed decisions because the insights they need are already part of the tools they use daily.

In the next sections, we'll dive deeper into what Embedded BI is, its role in business, and the top Embedded BI tools that you should be considering.

What is  Embedded BI?

Embedded Business Intelligence is streamlining the decision-making process by bringing analytics into the tools we use daily. This seamless integration transforms how we interact with data. 

Let's understand what Embedded BI really means, how it differs from traditional BI practices, and why its role is pivotal in making informed business choices.

Related Read: What is Embedded Analytics? Types, Features & Tools

How does it differ from traditional BI?

Embedded BI integrates analytics right into the software you use every day. Instead of pausing your work to analyze and visualize data in a separate tool, Embedded BI brings insights directly to your workflow. 

With Embedded BI, you no longer have to export data from your everyday software to traditional BI tools for data analysis. You can add analytics and visualization functionalities to the applications of your choice.

On the other hand, traditional BI tools are software applications used primarily to analyze data to help businesses make better decisions. They are standalone systems where data is extracted, transformed, and loaded (ETL) from various sources and then used to generate reports, dashboards, and data visualizations. These tools are often not integrated into other business systems and require users to switch from their operational applications to access BI functionalities.

Examples of traditional BI tools are SAP BusinessObjects, IBM Cognos Analytics, and more.

Role of Embedded BI in Data-Driven Decision-Making

Embedded BI plays a pivotal role in data-driven decision-making by bringing the insights from embedded analytics into action. When analytics become part of the daily tools, the time to make an informed decision becomes shorter. 

For example, if you're managing a team, you can see who performs best from your team management app and accordingly reward them to boost employee engagement.

If sales are dipping, you can spot it instantly on your dashboard and act immediately, maybe launching a promotion or tweaking your marketing strategy immediately. This means you can make decisions based on the latest information, not outdated reports.

Benefits of Embedding BI in Applications

The importance of embedding analytics in Business Intelligence (BI) lies in its ability to make data analysis a natural part of the daily business process. It enhances decision-making by providing critical insights within everyday applications and streamlines efficiency. 

It also boosts data utilization, fosters a data-driven culture, and increases user adoption by simplifying access to information.

Embedding BI in applications has many benefits that streamline business processes and enhance decision-making. Here’s how it can transform the way organizations operate:

  • Immediate Insights: Users get real-time data directly within their operational applications, allowing for swift, informed decisions without leaving their workflow.
  • Increased Productivity: Since there’s no need to switch between systems, embedding BI saves valuable time and effort, allowing users to focus on their primary tasks with fewer interruptions.
  • Higher User Adoption Rates: BI tools are more likely to be used when they're part of the everyday applications employees are already comfortable with.
  • Enhanced User Experience: Custom dashboards and analytics are tailored to the context of the application, which makes them more relevant and intuitive for the user.
  • Data Democratization: Embedded BI makes data accessible to non-technical users, promoting a culture where everyone is empowered to make data-driven decisions.
  • Consistent Data Narrative: Having a single source of truth within business applications ensures that everyone makes decisions based on the same data.
  • Competitive Advantage: Organizations that leverage embedded BI can react faster to market trends and customer behavior, helping you stay ahead of the competition.
  • Cost-Effective: With embedded BI, the cost of training users on separate BI tools is reduced, and the need for additional software licenses may be eliminated.

5 Popular Embedded BI Tools in the Market

Selecting the right Embedded BI tool can transform how you use data in your business. Here are the 5 Embedded BI tools with unique features to make data-driven decisions.

1. Databrain

DataBrain is an SDK solution that embeds enterprise-grade business intelligence (BI) directly into your app. It stands out by addressing the challenges of data sharing, security, and faster performance without the usual heavy lifting. 

With DataBrain, you can enhance apps with powerful BI features, streamlining the process and offering a competitive edge in the marketplace.

Key features of Databrain: 

  • White-Labeled Customization: Tailor every component to match your branding for a cohesive BI experience within your app.
  • User-Friendly Design: Enables drag-and-drop functionality for insight generation, requiring no SQL knowledge.
  • Scalability: Designed to handle large-scale data sets, ensuring your dashboards grow with your customer base.
  • Security: Offers end-to-end encryption with compliance standards like SOC 2 and GDPR built-in.
  • Connectivity: Flexible data source connections enable comprehensive data analysis options within your app.
  • Enterprise-Grade: Designed to handle the demands of large-scale data environments with robust performance.

Add Embedded BI with Databrain

2. Microsoft Power BI

Microsoft Power BI is a robust suite in the embedded analytics space, offering the flexibility to integrate reports, dashboards, and analytics into applications or websites. It provides a secure, fully integrated experience and full API support, catering to internal organizational needs and external customer-facing applications.

Key features of Microsoft Power BI:

  • Secure Embedding: A simple, no-code option for embedding reports into portals with URL or iFrame.
  • Rich Integration: Provides a rich set of APIs for a fully integrated experience with automatic authentication.
  • Scalable Capacities: Allows exclusive resource use without per-user licenses, ensuring consistent performance.
  • Dual Solutions: Caters to external and internal users with 'Embed for your customers' and 'Embed for your organization' options.

3. Zoho Embedded Analytics

Zoho Analytics provides an embedded BI solution that simplifies integrating a full-fledged analytics platform into your applications. What sets it apart is the ease with which it allows for a white-labeled and customizable analytics portal aimed at ISVs, business consultants, and solution developers.

Key features of Zoho Embedded Analytics:

  • White-Label Capabilities: Offers a completely rebranded analytics portal for a seamless brand experience.
  • Advanced Integration: Utilizes single sign-on API or SAML authentication for a smooth integration.
  • Self-Service Portal: Enables the creation of customizable, user-friendly analytics portals accessible via web and mobile.
  • AI-Powered Insights: Features Zia, an AI assistant for auto-analysis and machine learning-based forecasting.

4. Looker Embedded

Looker Embedded is the backbone for next-generation data solutions, offering a platform to build and integrate analytics seamlessly into your apps. It enables real-time, data-driven insights with full control over the embedded user experience.

Key features of Looker Embedded:

  • Rapid Development: Accelerates the creation of data-driven apps, allowing you to focus on your primary business.
  • Interactive Dashboards: Embeds interactive dashboards into your applications, facilitating connected workflows.
  • Advanced Integration: Offers comprehensive APIs for embedding and a secure iframe configuration for robust data interaction.
  • Real-Time Insights: Delivers live data insights, enabling stakeholders to make informed decisions promptly.

5. Dundas BI

Dundas BI, a part of Insight software, specializes in interactive embedded analytics to bolster user engagement and satisfaction. It stands out with its high customizability and integration capabilities, aimed at enhancing applications with sophisticated analytics without extensive development.

Key features of Dundas BI:

  • Highly Customizable: Allows a fully personalized user interface that aligns with your application's look and feel.
  • Seamless Integration: Offers iframeless embedding with modern version control for a cohesive user experience.
  • Interactive Analytics: Provides interactive dashboards and reports that engage users and encourage exploration.
  • Low Total Cost of Ownership: Enables scaling and monetization opportunities while maintaining a competitive cost structure.

Requirements for Implementing Embedded BI

Implementing Embedded BI within an organization’s applications requires a strategic approach to ensure that the integration is smooth and the analytics are effective. Here are the core requirements for implementing Embedded BI:

  • Data Integration Capabilities: Embedded BI tools should connect effortlessly with various data sources, from databases to cloud services, ensuring you can access real-time data for immediate analysis and processing.
  • Customization and Flexibility: They must have customization and white labelling options to match the look and feel of your existing applications and provide the flexibility to adapt to your specific business workflows.
  • Security and Compliance: Embedded BI tools must have robust security features to protect sensitive data and ensure compliance with international data protection regulations, like GDPR.
  • Scalability: As your business grows, so will your data. The BI solution should be able to handle an increasing amount of data and users without a drop in performance.
  • Technical Infrastructure: Adequate server capacity and performance are required to handle the BI operations, and the client side should be capable of rendering BI components effectively.
  • Licensing and Cost Considerations: Have a clear understanding of the BI tool’s licensing model and its cost implications to ensure it fits within your budget constraints.
  • User Access Management: The tool should allow for precise control over user access and permissions, especially in multi-tenant environments where you serve multiple customers.
  • Development Expertise: Access to skilled developers familiar with BI implementation is important, as they'll need to know how to integrate APIs and other integration points.
  • Training and Support: Ensure that there is a training program for end-users to get up to speed quickly and that you have reliable support from the BI software provider for ongoing troubleshooting and updates.
  • Performance and User Experience: The embedded BI should not only perform well but also enhance user experience, integrating seamlessly into the host application to improve overall productivity.

DataBrain fills in all the essential requirements for embedding BI into your business operations. It offers seamless data integration, robust security features, and the scalability needed for growing data demands. With its customizable interface and user-friendly design, it ensures that your business leverages BI capabilities effectively without compromising on performance or user experience. 

It fits right into your workflow, making it an ideal choice for businesses looking to embed BI seamlessly.

Challenges and Considerations in Implementing Embedded BI

Implementing Embedded BI into an organization's ecosystem comes with its set of challenges and considerations that need careful planning and strategic thought. Here are some of the common hurdles businesses may encounter:

  • Integration Complexity: The technical demands of embedding BI can be formidable, requiring specialized knowledge. The solution is leveraging experienced IT professionals and proven integration frameworks to simplify the process.
  • Data Governance and Security: Upholding data integrity and security is paramount, yet challenging, in a landscape of varying compliance requirements. Instituting robust security measures and adhering to regulatory standards ensures that data governance is not compromised.
  • User Adoption: Introducing new tools often faces resistance from users accustomed to existing workflows. Overcome this by offering comprehensive training and ensuring the BI tool's user experience is intuitive and adds value to their routine tasks.
  • Cost Management and ROI: The financial implications of Embedded BI can be daunting, with hidden costs surfacing unexpectedly. Conducting thorough cost-benefit analyses and selecting BI solutions with transparent pricing models can alleviate these concerns.
  • Scalability and Performance: As your organization grows, so does the strain on your BI system. Opting for scalable BI solutions that maintain performance without impacting existing systems will accommodate growth without operational hitches.

Embedded BI Use Cases 

Embedded BI has a multitude of use cases that can significantly enhance various aspects of business operations:

Reporting and Dashboards

Embedded BI enables real-time reporting and interactive dashboards within business applications, providing instant insights and overviews of performance metrics. This facilitates informed decision-making and strategy adjustments on the fly.

Data Visualization

With Embedded BI, data visualization tools are directly integrated into the software, making complex data more accessible and understandable through charts, graphs, and heat maps. This visual approach helps to identify trends and patterns quickly.

Predictive Analytics

Predictive analytics powered by Embedded BI can forecast future trends based on historical data. This proactive analysis is crucial for businesses anticipating market movements and consumer behavior.

Customer-Facing Analytics

Embedding BI tools into customer-facing platforms allows businesses to provide personalized insights to clients. Customers can track their usage, spending, or performance, which enhances customer engagement and satisfaction.

Supply Chain and Inventory Optimization

Embedded BI aids in optimizing supply chain and inventory management by providing analytics that predict stock levels, track shipments, and streamline operations. This results in reduced costs and improved efficiency.

Each of these use cases shows the versatility of Embedded BI in providing actionable insights that can drive business growth, enhance customer experience, and optimize operations.


Embedded BI brings the power of analytics straight into the apps you use, making it easier to understand and act on your data. It's all about getting the insights you need quickly, helping your business stay ahead, and giving your customers a better experience. 

Some of these embedded BI tools can be tricky to set up. But with tools like DataBrain, embedding BI into your business can be easy.

You make smarter decisions, save time, and keep everyone in the loop.

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