Announcing DataBrain’s AWS Athena Connector: Embedded Analytics for Your S3 Data Lake

April 18, 2025
Siddharth Srinivasan
Marketing

Modern SaaS users expect instant answers and actionable dashboards, not static reports. But most analytics tools force you to move data, replicate models, or build custom integrations—slowing your go-to-market and increasing engineering overhead.

AWS Athena changes the game. As a serverless query engine for S3, Athena lets you analyze massive datasets using standard SQL, without provisioning servers or copying data. Now, with DataBrain’s Athena integration, you can connect directly to your data lake and embed live dashboards into your SaaS product—no ETL, no data movement, no delays.

Why DataBrain + Athena Transforms Embedded Analytics

The DataBrain-Athena integration leverages AWS's serverless query engine with proprietary optimization technologies specifically designed for SaaS companies embedding customer-facing analytics:

Serverless SQL Power Without Infrastructure Overhead

Athena's serverless architecture eliminates infrastructure management while providing SQL-based analytics directly on S3 data lakes. DataBrain enhances this by:

  • Pay-per-query cost model optimized for embedded use cases—customers report 50% cost savings compared to traditional warehousing approaches.
  • Zero ETL pipeline requirements when using existing S3 data, reducing engineering time from weeks to hours
  • On-demand query elasticity that scales automatically during usage spikes—critical for embedded dashboards with unpredictable user traffic

Advanced Query Optimization Technology

DataBrain's connector implements specialized optimizations that dramatically improve Athena's already robust performance:

  • Intelligent partitioning detection that reduces S3 scan volumes by automatically identifying optimal partition strategies for your data structure.
  • Distributed hash join optimization that places smaller tables on the right side of joins, accelerating common analytics queries by up to 20%.
  • Automatic query result reuse with configurable freshness parameters, preventing redundant scans and reducing costs for frequently viewed dashboards.

Multi-Tenant Security Built for SaaS

Unlike generic analytics platforms, DataBrain's Athena connector was specifically designed for multi-tenant SaaS architectures:

  • Row-level security implemented at the query level, ensuring each customer sees only their data—essential for SaaS platforms serving thousands of clients from a shared database.
  • Tenant isolation without schema duplication, maximizing resource efficiency while maintaining strict data boundaries.
  • Permission propagation that automatically inherits your application's user model, eliminating security reconciliation work.

Getting Started: Athena Connector Setup

Prerequisites

  • An active AWS account with Athena and S3 access
  • IAM user/role with permissions to query Athena, access Glue Data Catalog (if used), and read/write to your S3 bucket

Connection Steps

  1. Ensure Athena is configured to write query results to an accessible S3 bucket in a supported region (e.g., us-east-1).
  2. In DataBrain, go to Sources → Add New Source → Athena.
  3. Enter:
    • Destination Name (e.g., “Athena - Customer Analytics”)
    • S3 Region and Bucket Name
    • IAM Access Key ID and Secret Access Key
    • Athena Database Name
  4. Click Connect—DataBrain verifies your setup and you’re ready to build dashboards.

Why SaaS Teams Choose DataBrain for Embedded Analytics

  • Accelerate analytics rollout: Deploy new dashboards in hours, not weeks.
  • Reduce engineering lift: No custom front-end or API development required.
  • Drive product stickiness: Give users the insights they crave, right inside your app.
  • Scale effortlessly: As your S3 data grows, Athena and DataBrain scale with you—no infrastructure headaches.

Unlock Embedded Analytics From Your S3 Data Lake

With DataBrain’s AWS Athena connector, you can finally deliver seamless, embedded analytics powered by your S3 data—without the usual complexity. Empower your users with real-time dashboards, drive engagement, and differentiate your SaaS product.

Ready to see it in action? Start your free trial and embed powerful analytics with DataBrain today.

Make analytics your competitive advantage

Get it touch with us and see how Databrain can take your customer-facing analytics to the next level.

Announcing DataBrain’s AWS Athena Connector: Embedded Analytics for Your S3 Data Lake

Integrate your CRM with other tools

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Why using the right CRM can make your team close more sales?

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Modern SaaS users expect instant answers and actionable dashboards, not static reports. But most analytics tools force you to move data, replicate models, or build custom integrations—slowing your go-to-market and increasing engineering overhead.

AWS Athena changes the game. As a serverless query engine for S3, Athena lets you analyze massive datasets using standard SQL, without provisioning servers or copying data. Now, with DataBrain’s Athena integration, you can connect directly to your data lake and embed live dashboards into your SaaS product—no ETL, no data movement, no delays.

Why DataBrain + Athena Transforms Embedded Analytics

The DataBrain-Athena integration leverages AWS's serverless query engine with proprietary optimization technologies specifically designed for SaaS companies embedding customer-facing analytics:

Serverless SQL Power Without Infrastructure Overhead

Athena's serverless architecture eliminates infrastructure management while providing SQL-based analytics directly on S3 data lakes. DataBrain enhances this by:

  • Pay-per-query cost model optimized for embedded use cases—customers report 50% cost savings compared to traditional warehousing approaches.
  • Zero ETL pipeline requirements when using existing S3 data, reducing engineering time from weeks to hours
  • On-demand query elasticity that scales automatically during usage spikes—critical for embedded dashboards with unpredictable user traffic

Advanced Query Optimization Technology

DataBrain's connector implements specialized optimizations that dramatically improve Athena's already robust performance:

  • Intelligent partitioning detection that reduces S3 scan volumes by automatically identifying optimal partition strategies for your data structure.
  • Distributed hash join optimization that places smaller tables on the right side of joins, accelerating common analytics queries by up to 20%.
  • Automatic query result reuse with configurable freshness parameters, preventing redundant scans and reducing costs for frequently viewed dashboards.

Multi-Tenant Security Built for SaaS

Unlike generic analytics platforms, DataBrain's Athena connector was specifically designed for multi-tenant SaaS architectures:

  • Row-level security implemented at the query level, ensuring each customer sees only their data—essential for SaaS platforms serving thousands of clients from a shared database.
  • Tenant isolation without schema duplication, maximizing resource efficiency while maintaining strict data boundaries.
  • Permission propagation that automatically inherits your application's user model, eliminating security reconciliation work.

Getting Started: Athena Connector Setup

Prerequisites

  • An active AWS account with Athena and S3 access
  • IAM user/role with permissions to query Athena, access Glue Data Catalog (if used), and read/write to your S3 bucket

Connection Steps

  1. Ensure Athena is configured to write query results to an accessible S3 bucket in a supported region (e.g., us-east-1).
  2. In DataBrain, go to Sources → Add New Source → Athena.
  3. Enter:
    • Destination Name (e.g., “Athena - Customer Analytics”)
    • S3 Region and Bucket Name
    • IAM Access Key ID and Secret Access Key
    • Athena Database Name
  4. Click Connect—DataBrain verifies your setup and you’re ready to build dashboards.

Why SaaS Teams Choose DataBrain for Embedded Analytics

  • Accelerate analytics rollout: Deploy new dashboards in hours, not weeks.
  • Reduce engineering lift: No custom front-end or API development required.
  • Drive product stickiness: Give users the insights they crave, right inside your app.
  • Scale effortlessly: As your S3 data grows, Athena and DataBrain scale with you—no infrastructure headaches.

Unlock Embedded Analytics From Your S3 Data Lake

With DataBrain’s AWS Athena connector, you can finally deliver seamless, embedded analytics powered by your S3 data—without the usual complexity. Empower your users with real-time dashboards, drive engagement, and differentiate your SaaS product.

Ready to see it in action? Start your free trial and embed powerful analytics with DataBrain today.

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